I learn a system well enough to explain it, then look for the parts that trip people up. Sometimes the answer is a video or a clearer diagram. Sometimes it’s a tool that removes the confusing step entirely.
My background is in computer information systems and university web development. Technical writing was one of the most useful things I studied: it taught me to organize an explanation around what someone needs to do next.
Building the systems behind marketing brings those parts of my work together: understanding the customer, building what’s missing, and checking whether it helps. Here, I design the systems and decide what we’re trying to solve. The AI crew helps research, write, code and test. I stay involved in the work, including the parts that don’t go to plan.
Two examples from this site. Video Evidence Engine failed a real test, and a fix got the same video to the review step the same day. An agent testing the Living Library like an ordinary visitor found a bug; about 74 minutes later it was fixed, checked by two other agents and installed.